Sunday, December 18, 2011


Sorry retail industry I hate to say it, but online shopping is the way of the future and with trend advances comes more opportunities and new players on the field.

For instance, new Australian fashion site The Iconic was recently brought to my attention, and I like what I see. This site was started up by European e-commerce company Rocket Internet and provides an "Australian lens on global trends...will offer the best in men's and women's global fashion and footwear." Said 'Australian lens' will be provided by Sarah Gale (Project Runway Australia judge) and the website will also include trend reports and style tips.

A quick flick through The Iconic will see you gazing at stock from All About Eve, Bluejuice, Cooper St, Ellery, I Love Billy, Ksubi, Ladakh, Minty Meets Munt and well, a lot more. See them all here.
And while a large range of brands and styles mean a wide range of price points, I myself am still coming out of the uni student "I-have-no-money" ways, but for those with a tight budget there are some rather attractive pieces on the 'wallet friendly' end of the scale. I'm personally chomping at the bit to get my hands on the 8 Other Reasons 'Send Them Love' necklace and Purple Ginger 'Chichua Spliced Maxi'.

A quick rundown of the basics included:
-30 days return.
-FREE shipping within Australia.
-And for those impulse buyers in the Sydney metro area that need an instant fix, a 3 hour delivery service for a little extra charge.

Head on over to The Iconic to find out more (and possibly finish your Christmas Shopping).


  1. Uh oh, discovering online shops I haven't been to before destroy's my credit card haha. Can't wait to check that site out xx

  2. Haha I know! Especially with Christmas just around the corner and trying to save for a holiday, but there's so much good stuff in there. Suuuuper tempting



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